I’m endlessly curious about the minds of consumers. I’ve spent the better part of my career working to create meaningful connections between brands and consumers online. I’m looking to make an impact on a passionate brand and help drive growth through connection.
Howdy! I'm Melissa Chelf, a marketing and web guru with a passion for the outdoors.
Coulee Creative | 2014 - Present
Chief Marketing Officer
Coulee Creative is a digital marketing and website agency. My role focuses on creating growth for clients by shaping the way their organizations are perceived online.
Roles & Responsibilites
-
Direct marketing and content strategy, using knowledge of strategic messaging and storytelling to create an impact online.
-
Lead marketing and website content production throughout the entire process, including market research, sourcing assets, structuring content for best UX, and copywriting for website and marketing campaigns.
-
Add/Edit website content in WordPress, Drupal, SquareSpace and Shopify, configure pages, audit SEO, and ensure quality across responsive devices.
-
Execute campaigns to drive online growth through email (Mailchimp, ActiveCampaign), social media (posts and ads), content marketing (blogs/articles) and PPC ads.
-
Act as the liaison between the company and clients, managing communication and expectations.
-
Act as the internal project manager, building action plans, ensuring deliverables meet project goals, manage priorities multiple projects, and utilize technology/apps to smooth out processes.
Gundersen Health System | 2012 - 2014
Marketing Consultant
Gundersen Health System is a comprehensive healthcare organization serving WI, MN, and IA. My role as a Marketing Consultant was to conduct strategic marketing services for designated service lines throughout the continuum of the health system service areas.
Roles & Responsibilites
-
Understand and analyze data such as service line business goals and revenue forecast, market share, access and capacity, reimbursements, payer mix, market growth projections, and competitive analysis.
-
Develop and execute strategic marketing plan to ensure continued growth and profitability.
-
Oversee the production in coordination with marketing managers, and design and web teams.
-
Review ROI metrics, Google Analytics, SEM/SEO reports, and make adjustments based on insights.
PREIT - Valley View Mall | 2007 - 2012
Marketing Director
Valley View Mall is a shopping mall property owned by Pennsylvania Real Estate Investment Trust. My role as the Marketing Director there was to conduct strategic marketing services in a time when people still loved shopping malls.
Roles & Responsibilites
-
Develop strategic marketing plan and budget to achieve goals, impact sales, traffic, and market share.
-
Work closely with mall merchants to build positive relationships and maximize sales opportunities.
-
Create and execute community-related events and promotions.
-
Develop and implement a proactive public relations program, serving as liaison with media.
Ovation Marketing | 2006 - 2007
Account Manager
Ovation Marketing was an advertising agency based in La Crosse, WI, and serving some surprisingly large clients such as Anheuser Busch and CenturyLink. Before the agency folded in 2007, my role was to manage client accounts.
Roles & Responsibilites
-
Maintain the relationship between the agency and designated clients.
-
Act as the liaison between the client and the creative team to ensure the client’s needs and goals are being met on every project.
-
Collaborate on pitches to the client, review and maintain the client’s ad budget and generally handle all communication to and from client and agency team.
Regal Plastic Company | 2004 - 2006
Territory Sales Manager
Regal Plastic is a vendor of all things plastic. My role was to understand plastic properties, types, uses, and create solutions for potential clients.
Roles & Responsibilites
-
Maintain current clients and interest new buyers in plastic products and solution-based services.
-
Address clients’ questions and concerns and advise clients on cost/friction/weight benefits of plastic versus non-plastic solutions.
-
Travel throughout territory to service client accounts.
Get in touch
Thank you for learning about me! I’m excited for the opportunity to make an impact at your organization and looking forward to meeting you at an interview.